Growing up, I was a pretty serious gamer, and the pandemic gave me the perfect opportunity to dive deep into social media and gaming content. As a side hustle with my creator friends, we co-founded an mcn to help creators grow their accounts and land advertising deals. This was back in 2020, so there weren’t many systematic playbooks for scaling content, but I figured early on that clipping should, in theory, be an effective way to recycle long-form videos into a high volume of short content. Keep in mind that YouTube Shorts and Instagram Reels weren’t a thing back then, and PewDiePie was still the king of YouTube. Short-form content, i.e. TikTok, was viewed as pretty low-end by the typical established creator. But we (I was 15, so I really didn’t have much going on in my mind) developed an intuitive conviction that there was substance behind our approach.
Broken Star is the largest gaming agency in China by 2024, with over 800 million followers across Douyin, Bilibili, Kuaishou.
on new quests @ uchicago.
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